The hottest world is crazy for wonderful design II

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The world is crazy for excellent design (2)

design is a big industry

it should be said that it is the platinum era, because design has become an industry with great commercial value, and the saturated water absorption at 23 ℃ is only 0.5%. No one can say exactly how big it is, but the United States alone spent $600 million on goods and services last year, about one fifth of which were used to buy household goods. In recent years, products with novel designs have emerged in endlessly. The colorful IMAC computer not only brought Apple back to life, but also inspired Dell, gateway and Compaq to produce a large number of low-cost computers with unique styles. The New Beetle not only saved the image of Volkswagen two years ago, but also became a catalyst for change in the automotive industry. Automakers from Detroit to Tokyo are now paying attention to the appearance design of their products, because they know that if the cable needs to be replaced in case of damage, no one will buy the product

the same is true of almost all other product manufacturers. "When the price and function of a product are the same, design will be the only important difference," jelski said His words followed the creed put forward by Raymond loy, one of the founders of industrial design, in the 1930s. Roy once brought the packaging of lucky cigarettes and elegant Greyhound cars to the world. When he changed the shape of cold spot refrigerator to be a little smoother than other products in 1934, the small quantity of this kind of refrigerator in Sears mall soared

Lowe once said that the most beautiful curve is the rising sales curve. Early in his career, this concept has become the driving force of design. During the great depression, good design began to marry business, and Roy's career began to take off from here. At that time, no one was willing to spend money on things, but the products designed by Roy had the charm that people had to and successfully penetrated into all aspects of our life. In the 1950s, Charles and ray Ames led a group of Californians to use post-war production capacity to create an elegant and livable family environment for people. However, in the 1960s, industrial design seemed to lose its way and fell into the thinking quagmire of consumers who wanted to spend less and buy more. It was only in the 1990s that this way of thinking began to change

in the past, Raymond loy was only a design master in the design industry, but now this field is full of managers and entrepreneurs who hope to make money by manufacturing beautiful products. In this field, there are big companies such as Sony, Ford and Philips, as well as architecture and design masters such as Philip stark in Paris and heiqi Huangfu in Tokyo, and young rookies such as mark NewsEn in London

economic prosperity is the foundation

Terrence conland, a British design manager, believes that the public demand is increasing day by day. Conland opened his first furniture store in London in 1964. In the late 1970s, he reported that the business expanded to North America, but finally retreated. Now he is back, determined to seize this new wave. Last December, he opened a 2100 square meter store in Manhattan. Like conland stores in London, Paris and Tokyo, Manhattan stores also collect all kinds of designs, such as a $7 electronic watch and a $7 armchair. Kanglan said, "I haven't figured out why design hasn't been popular in the United States before." He held a very cautious and optimistic attitude this time. He said, "there is indeed a climate of change now. The United States is a technologically advanced country. People are proud of such great achievements and miss the emergence of a culture to reflect such achievements."

Americans' increasing demand for design is at least partly because the United States is in a period of prosperity. At present, the enthusiasm for buying houses has reached the highest point in history. People need to decorate their new homes with things that can reflect their own characteristics. In the past, the sofa with elegant design and expensive price can raise the value of the owner; Now it is important to have personalized things, whether they come from flea markets or boutiques, such as mosquito tables shaped like wings, or Conrad chairs made of Bula Bula bark. Bill stalinford, manager of Fitch design consulting company, said, "in this period of economic prosperity, people are eager to express their personality in which there is still a large gap between the technical strength of the graphite high-end industry and that of foreign countries." The company has no branches in Columbus, Ohio and Osaka, Japan. Of course, like many popular culture trends, the design boom did not originate in the United States. The center of furniture design is Italy, and since the 1960s, many excellent product designs have come from Japan. Now, it is American entrepreneurs who are taking advantage of people's whims to report that their businesses are becoming more and more prosperous. The clothes on the customer may be antique, but he is holding an iBook, a Sony VAIO with a magnesium shell, or a chic black apple G3 laptop. The tools he uses are also unique. Is he using the new haskvana lawn mower? Take another look at his bathroom, which is equipped with the most popular stainless steel toilet (including the seat cushion is also made of steel), which was previously designed for prisons

in Soho District of New York City, retailer Murray moss has built a small and profitable country specializing in various excellent designs. When working in the Italian clothing industry a few years ago, he noticed that there were many designers of popular products in Europe. So he founded moss store, which is like a museum, but its purpose is not to display goods. There are soft electric lamps made of leather vases and milk bottles, and zinc steel ironing boards worth $385 that can be folded into pancakes

Moss's store was a great success. The size of the store has tripled in the past year. He said that the turnover rate of goods reached 11% last year (most retailers are satisfied with reaching 4%). Most of moss' customers are not fashionable Manhattan people, but those outside the city

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